The invention of e-books marked the end of the printed copy. Or did it? This small Argentinian publisher Eterna Cadencia has proved us wrong by printing an anthology of new writers using disappearing ink.
The purpose of this project is to force customers to actually read the books they buy, rather than allowing them to collect dust while they opt for Downton Abbey reruns instead. Plus, it proves that physical books aren’t just the stodgy forebears to cutting-edge art. And the ink they created begins to fade away after only two months of interaction with light and air.
Is this a gimmicky sales tactic or a creative new means of using technology to make a statement about print books? Appearently the latter – the publisher sold out of their first print run in just one day. Their disappearing book contains an anthology of works by new Latin American authors.
“If people don’t read their first books, they’ll never make it to a second,” Eterna Cadencia’s video says.
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