Google Glasses got their debut in the fashion industry when they invaded the Diane von Furstenberg runway.
The company, which has live streamed shows from The Tents at Lincoln Center on YouTube for a few seasons now, gave the Furstenberg team glasses in carrot orange, white, and turquoise to use for the show.
Sergey Brin, co-founder of Google, walked with von Furstenberg during her finale — showing off the glasses.
“Beauty, style and comfort are as important to Glass as the latest technology,” Brin said in a statement. “We are delighted to bring Glass to the runway together with DVF.”
Check out this short film that documents designer Diane von Furstenberg’s preparations for a fashion runway show. It was shot entirely with Google Glasses, the company’s futuristic headset which shoots video and displays information.
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