A 28-year-old English journalist created a huge Internet buzz. Emer O’Toole appeared on a morning show and revealed her hairy armpits and legs. The young journalist claimed she hasn’t shaved in 18 months, as she wanted to challenge the notion that women must shave their body hair in order to be happy and feel beautiful.

It’s true Emer isn’t the only woman in the world who doesn’t shave her armpits and legs, but in modern society, woman bodily hair is one very big social taboo. But the graduate student from Dublin started examining her relationship with her body and her body hair and realized she had first started shaving when she was 14 just because it was expected of her, not because she had to. So she decided to make herself the main protagonist of an experiment that would challenge society’s notions of female beauty. She simply stopped shaving her body hair for the last 18 months. ITV’s “This Morning” show.

Emer says she is now almost entirely comfortable with her hairy armpits and legs, and didn’t think twice before showing them off on live television, when asked by the show’s hosts. She added that most men aren’t bothered by her hairy appearance, because they too have hairy armpits, but it’s usually women that are offended by her natural look. She isn’t letting her detractors affect her confidence in any way, though, and claims that even if her experiment was only meant to last for a year, she found she liked her body hair and couldn’t believe she had to reach 26 before even seeing what it looked like on her body. She may shave it at some point but she wants it to be a choice, not something she has to do.